Organised by Swarnim Bharatvarsh Foundation · Under the aegis of
A grand celebration of indigenous products, local enterprises, and the spirit of self-reliance — Atmanirbhar Bharat.
Founded on 22nd November 1991 by Dattopant Thengadi, SJM was established to protect India's economy, society, and cultural values — advocating for self-reliance and pushing back against unchecked globalisation.
Established in May 2023 as a Section 8 Company, SBF is the institutional implementation arm of SJM — legally compliant, CSR-1 registered, and eligible for government partnerships.
Promote indigenous industries, empower local producers, inspire youth entrepreneurship, and celebrate Bharatiya cultural heritage — through people-centric economic action.
Swadeshi Jagaran Manch established on 22nd November 1991 by Dattopant Thengadi — a prominent RSS ideologue committed to protecting India's economic sovereignty.
On 12th January 1992 — Swami Vivekanand's birthday — SJM launched its first major campaign against economic imperialism and unchecked foreign dominance over Indian markets.
Swadeshi Melas began spanning hundreds of districts across India, creating direct market access for lakhs of local producers, artisans, and SHGs.
SJM scaled entrepreneurship through Swavalambi Bharat Abhiyan, establishing 500+ Swavalamban Kendras and supporting 13,800+ youth in employment.
Swarnim Bharatvarsh Foundation incorporated as a Section 8 Company — the legal and institutional arm of SJM, enabling CSR and government partnerships.
First major Swadeshi Mela in North-East India held at Goalpara, Assam — marking SJM's strategic expansion into the region.
Swadeshi Mela 2026 planned at Guwahati, Assam — the largest NE mela yet, targeting 200+ stalls and 3–5 lakh visitors.
SJM operates through five major wings and affiliated bodies — each focused on a distinct dimension of the Swadeshi vision.
A nationwide self-reliance campaign promoting entrepreneurship and self-employment — especially among youth, small producers, and traders. Operates through 500+ Swavalamban Kendras and the My Digital SBA platform.
The research wing of SJM — dedicated to academic and policy studies on Swadeshi economics, civilisational values, and indigenous knowledge systems.
SJM's monthly journal published in Hindi and English — disseminating research, perspectives, and advocacy on Swadeshi economic policy and national self-reliance.
An ideologically aligned think-tank focused on Bharatiya management principles, marketing strategy, and leadership rooted in Indian civilisational values.
A platform connecting Indian industries with global opportunities — upholding economic sovereignty while enabling strategic international partnerships for Indian-made products.
Established in May 2023 as a Section 8 Company, SBF is the institutional implementation arm of SJM — translating vision into ground-level impact with full legal compliance and transparency.
Making SBF eligible for government partnerships, CSR funding, and institutional collaborations — giving donors and partners full confidence.
swadeshimela.org is the parent master platform for the Swadeshi Mela movement. Regional chapters host dedicated melas tailored to their geography, culture and producers.
Annual Swadeshi Mela in the national capital — covering all Delhi-NCR exhibitors, cultural programs, Cultarang, Krida Sangam and Udyamveer entrepreneur awards.
Visit Delhi Chapter →The upcoming mega Swadeshi Mela in North-East India — 200+ stalls, 3–5 lakh visitors, featuring Eri silk, Muga silk, bamboo, organic agro and NE cultural heritage.
Visit NE India Site →Swadeshi Melas are active in 745+ districts across India. Regional chapter websites for Maharashtra, Gujarat, UP, South India and others are being developed.
Register Your Chapter →A people-centric economic and cultural fair designed to promote indigenous products, local enterprises, and the spirit of self-reliance. It blends market access, awareness, culture, and dialogue — turning Swadeshi ideology into practical economic action.
Encourage use of Indian-made goods and strengthen domestic supply chains.
Direct-to-consumer platforms for MSMEs, artisans, SHGs, and farmer producers.
Inspire youth to become job creators and connect them with mentors.
Showcase regional arts, crafts, cuisines, and traditions of North-East India.
Spread awareness on Swadeshi economics and sustainable, inclusive growth.
Platform for government outreach, CSR convergence, and evidence-based policy feedback.
Swadeshi Mela is a complete festival experience — from artisan stalls to cultural performances, youth competitions to regional cuisine.
Swavalambi Bharat Abhiyan (SBA) — SJM's flagship entrepreneurship initiative — equips youth with the tools, mentorship and market access to become self-reliant producers.
A nationwide self-reliance campaign — establishing Swavalamban Kendras in every district, running entrepreneurship programs, and connecting youth directly to markets through the My Digital SBA platform.
Swadeshi Mela offers a unique convergence point for brands, government bodies and CSR departments to reach millions of conscious consumers.
Swadeshi Mela — Artisan Stalls
Handloom Display
Cultural Performance
Youth Entrepreneurship Session
Agri Products Stall
* Photos from previous Swadeshi Melas across India
Whether you're an exhibitor, sponsor, or simply want to attend — register your interest below.
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Swadeshi Jagaran Manch, New Delhi
+91 98549 40794
info@swadeshimela.org
@SwadeshiJagaranManch